“Uncode Yourself” is a Spotify campaign that uses ASCII art made from digital symbols to question how people are labeled. The words “Boy & Girl” are built from code-like characters, pointing to how identity is often reduced to just two options. But people are more complex than that. Spotify doesn’t define you by labels — it reflects who you are through the music you listen to. This campaign is about showing that you’re not one thing or the other. You’re everything you play.