This work for HSBC launched the new brand creative for one of the world’s largest out-of-home advertising campaigns
The “Together we thrive” campaign was rolled out in five languages, across seventeen airports in nine countries as the bank overhauled its iconic airport advertising for the first time in three years
At it's heart is the bank’s signature hexagon, with 79 different versions featuring across the airports
HSBC has been advertising in the world’s leading airports since 2001. With new creative featuring both global images
as well as local markets
The campaign brings to life the bank’s role in connecting the world and helping customers and communities to thrive
some of these are adapted for motion to bring the action within the hexagon to life
These were the layouts I personally worked on at various stages from initial concepts through to delivery into artwork. This is just a fraction of the overall suite of 79 designs in airports throughout the world.
This work for HSBC launched the new brand creative for one of the world’s largest out-of-home advertising campaigns
The “Together we thrive” campaign was rolled out in five languages, across seventeen airports in nine countries as the bank overhauled its iconic airport advertising for the first time in three years
At it's heart is the bank’s signature hexagon, with 79 different versions featuring across the airports
HSBC has been advertising in the world’s leading airports since 2001. With new creative featuring both global images
as well as local markets
The campaign brings to life the bank’s role in connecting the world and helping customers and communities to thrive
some of these are adapted for motion to bring the action within the hexagon to life
These were the layouts I personally worked on at various stages from initial concepts through to delivery into artwork. This is just a fraction of the overall suite of 79 designs in airports throughout the world.
