A new offering from BT in partnership with EE, giving you an unbreakable home wi-fi connection.
When Your BT router goes down EE’s mobile network steps in to keep connection at all times.
To communicate this idea to new customers we created an explanatory product film using the iconic BT halo to light the environment and act as a source of energy highlighting connectivity between the routers. >>
Product shots for the campaign were created in Cinema4D in collaboration with the team at production platform Prodigious
The typographic treatment orbiting these products was crafted by transforming BT's typeface with the help of the talented multi-disciplinery designer Ben Fearnley into an unbreakable energy ring. This creates the Hero design element spanning Out-of-home, print & social media.
The key visual was brought to life brilliantly by motion designer Joao Pereira, adding an eye-catching sense of energy and power to the products
I worked as lead designer on this project with help from talented members of the studio at Saatchi & Saatchi London to deliver a campaign which is eye-catching, elegant and visually pushes boundaries for BT as a client.
A new offering from BT in partnership with EE, giving you an unbreakable home wi-fi connection.
When Your BT router goes down EE’s mobile network steps in to keep connection at all times.
To communicate this idea to new customers we created an explanatory product film using the iconic BT halo to light the environment and act as a source of energy highlighting connectivity between the routers. >>
Product shots for the campaign were created in Cinema4D in collaboration with the team at production platform Prodigious
The typographic treatment orbiting these products was crafted by transforming BT's typeface with the help of the talented multi-disciplinery designer Ben Fearnley into an unbreakable energy ring. This creates the Hero design element spanning Out-of-home, print & social media.
The key visual was brought to life brilliantly by motion designer Joao Pereira, adding an eye-catching sense of energy and power to the products
I worked as lead designer on this project with help from talented members of the studio at Saatchi & Saatchi London to deliver a campaign which is eye-catching, elegant and visually pushes boundaries for BT as a client.
